Gone are the days when India was considered as a country plagued by multitudes of issues and calamities – human made as well as otherwise. Country's population that was set for an explosive growth had been looked down upon as a stumbling block in every attempt of the Government and Administrators in the march towards economic progress. Consequently, any effort regarding economic development had to start with checking the population growth, no matter whatever be the initiative. That is history now. Population is not to be undermined as a social menace but as a demographic dividend that would fetch us distinctive competitive advantage over other nations of the world. India now has become the land of opportunities for the world to explore, experiment and experience vis-à-vis investments and business promotions via – 'MAKE IN INDIA'.
Rated consistently and expected to rank among the world's top three growth economies and among the top three manufacturing destinations by 2020, there is no talk about global economic development without a reference to India. Such has been the change in perception of the world about the country that placed us in the limelight as the entire world is looking forward to us. This paradigm shift that was initiated a couple of decades ago, has now entered a new phase of turn around with the current Government at the helm of affairs bringing about historic measures.
MAKE IN INDIA is a major new National initiative designed to facilitate investment, foster innovation, enhance skill development and build bestin- class manufacturing infrastructure. The National Manufacturing Policy, the most comprehensive and significant policy initiative by the Government of India emphasises the need to raise the global competitiveness of the Indian manufacturing sector that would ensure the long term growth of the country.
MAKE IN INDIA was never a campaign for us and whatever we produced with a MADE IN INDIA tag was often mocked for just renaming the imported products or assembling parts. But with the focus now right on, to make in India, the country is poised for a quantum leap in production that could easily topple China as the current table topper. The change in the vision of the leadership of the nation and the confidence exuded by the stakeholders that, we can make it, offer huge potential for financial growth. Airbuses manufactured in India or indigenous parts being used for the BMW cars are not going to be distant dreams but pleasant realties soon. Manufacturing in India is all set to get a fresh impetus whether it is of capital goods or consumer durables, large scale or small scale and urban making or rural production. Jugaad has never been so significant and relevant in India as we search for home bound innovation and strive towards creating indigenous but world class technology that could set the tune for a productive India. Innovation, technology, production, performance and quality, all encompass to create a new work culture hitherto unfamiliar in the country.
The mood is so upbeat. How do we capitalize it?
How equipped are we as managers- HR or non HR in taking up this huge task of manning the India Inc's growth story?
Primarily, the workplace need to be spruced up and refurbished, technological or otherwise to take up the enormous challenge of manufacturing @ local, coupled with quality @ world class. Secondly, the issue is that of workforce readiness. The pace at which the country moves towards as an industrial destination is so fast that the accompanying change in work culture has always lagged behind, partly due to the predominant agrarian societal characteristics and partly due to the decades old 'welfare pampering' by the state. This cultural transformation gives an opportunity for Human Resource function to step up and catalyse for best results. The third challenge lies in bringing about a reasonable reconciliation and the best possible poise between the place of work and people at work. Investors, business promoters, entrepreneurs, innovators and managers together need to play a crucial role in addressing these challenges
Active, ambitious, dynamic, energetic, change-loving, gadget-savvy generation. That is the post-lib young workforce in India. Living up to their expectations and making them make in India is a tall order. What HR strategies could be worked out and adopted to tackle this potential challenge?